Companies are facing rapid changes in marketing their products online. In the UAE, these companies have to contend with an increasingly complex set of regulations that differ from more traditional rules on marketing in physical retail spaces.

ACC MENA and AMERELLER hosted a hybrid event on the topic: Advertising Regulations and Digital Marketing in the UAE last 28th June 2021.

Dr. Jochen Murach and Jonathan P. Noble discussed advertising standards in the UAE, regulation of the online space, marketing red flags, and best practices to avoid potential pitfalls and ensure that companies and other entities involved in creating advertising content are on the right path.

Discussion points:
  • Developments in advertising regulations and standards in the UAE
  • The impact of regulations on content creation for advertisers and social media influencers
  • Interactive case studies


9:30 am – Registration & breakfast
10:00 am – Presentation Start (Remote participants join)

  • Introduction

    Ibrahim Abdel Aziz, Co-Chair, Team CPG, ACC / Legal Director, Johnson & Johnson
    Liam Collens, Co-Chair , Team CPG, ACC / Regional Legal Director, Reckitt

  • Presentation by AMERELLER –

    Dr. Jochen Murach, Managing Partner
    Jonathan P. Noble, Local Partner

  • Interactive Discussion

    11:00 am - Networking